Founded in 2004 by Animal Welfare Advocate and Pet Lifestyle Expert, Colleen Paige, National Dog Day celebrates all breeds, mixed and pure and serves to help galvanize the public to recognize the number of dogs that need to be rescued each year, either from public shelters, rescues and pure breed rescues.

National Dog Day honors family dogs and dogs that work selflessly to save lives, keep us safe and bring comfort. Dogs put their lives on the line every day - protecting our families and homes, for their law enforcement partner, for their blind companion, for the disabled, for our freedom and safety by detecting bombs and drugs and helping to locate and rescue victims of accidents and tragedy.